WE travel by Taxi everyday. Taxi is a part of OUR routine life. I was born and brought up in this city. I have been seeing this iconic vehicle since my childhood. And there is something authentic and iconic about this Fiat taxi. This yellow-black Taxi is the classic example of this Bombay city. And to design something iconic, Bollywood was the apt theme for this. Both the elements – Taxi and Bollywood are the soul of Bombay. Both have been part of this city since long time. Bollywood is very
thematic in its own way. It has a particular format of Hero, Heroine and Villain. It has many iconic characters from Amitabh to Gabbar to Singham to Mogambo. We have been seeing them since our childhood.

So I decided to create this bollywood format by designing these iconic characters. The theme was named as THE GOOD, THE BAD and THE BEAUTIFUL, portraying iconic films by showing hero, villain and heroine.